Social media · Paid social
Social media marketing that builds trust — and fills the pipeline
We plan, create and run organic and paid social across Facebook, Instagram, LinkedIn, TikTok and X, so your brand stays visible to the right people and every campaign is measured against enquiries and sales, not likes.
Organic + paid
One plan, one voice
Meta · LinkedIn
TikTok · X
Audience-first
Targeting by role, interest and intent
Tracked to leads
Pixels, GA4 and your CRM
In short
What is social media marketing?
Social media marketing is the planned use of social platforms — organic posts, community management and paid ads — to build awareness, trust and demand with a defined audience. At ClickOptimo, social runs alongside search and email, and every campaign is tracked to enquiries or sales in GA4 and your CRM.
Posting without a plan
Random posts, no content pillars and no calendar. Output stays busy while reach and trust stay flat.
Boosting instead of advertising
Boosted posts buy reach, not results. Proper campaigns use the right objective, audiences, creative testing and conversion tracking.
Likes reported, leads ignored
Engagement is useful context, but it isn’t the goal. We report on the enquiries and sales social actually influences.
What we do
What our social media marketing service includes
Organic and paid social, scoped to your audience and goals. We recommend the channels that fit — we don’t push every platform.
01
Social media strategy
Channels, audience, tone of voice and content pillars agreed before anything is posted.
- Audience and competitor review
- Platform choice based on where your buyers are
- Content pillars, tone of voice and KPIs
02
Content creation & scheduling
A regular, on-brand posting rhythm planned a month ahead.
- Monthly content calendar
- Post copy, carousels and graphics
- Scheduling and publishing across platforms
03
Community management
Comments and messages handled, so people feel heard and followers grow.
- Replies to comments and DMs within agreed hours
- Sales enquiries passed straight to your team
- Monthly summary of sentiment and common questions
04
Meta ads (Facebook & Instagram)
Campaigns built around conversion objectives, with audiences and creative tested properly.
- Meta Pixel and Conversions API setup
- Prospecting, lookalike and retargeting audiences
- Creative and offer testing
05
LinkedIn ads
Reach decision-makers by job title, seniority, company and industry — ideal for B2B services.
- Lead Gen Forms and website conversions
- Account and role-based targeting
- Thought-leadership and document ads
06
TikTok & X ads
Reach fast-growing audiences where they fit your market and budget.
- Audience and fit check before any spend
- Native-style creative briefs
- Pixel tracking and weekly optimisation
Process
How social media work runs
A clear plan first, then steady publishing, testing and reporting.
1
Audit
We review your profiles, past posts, ad accounts and tracking.
2
Plan
Channels, pillars, calendar, audiences and KPIs agreed with you.
3
Launch
Content goes live and campaigns start, with tracking checked first.
4
Optimise & report
Monthly report on reach, engagement, leads and cost per result — and what changes next.
Related services
Services that work well together
Channels perform better when they share one plan and one set of numbers.
Content marketing
Strategy, blogs, copy, lead magnets and case studies that build trust.
Email marketing & automation
Newsletters and automated journeys that turn contacts into customers.
Analytics & tracking
GA4, Tag Manager, conversion tracking, pixels and dashboards you can trust.
FAQ
Social media marketing FAQs
Which social media platforms should my business be on?
The ones your buyers actually use. B2B services usually get most value from LinkedIn; local and consumer brands from Facebook and Instagram; younger audiences from TikTok. We recommend channels after reviewing your audience and competitors, not a blanket “be everywhere” plan.
What is the difference between organic and paid social?
Organic social is the content you publish on your own profiles and the community you build there. It is free to post, but reach is limited. Paid social is advertising on those platforms, with precise targeting and measurable results. Most brands need both: organic builds trust, paid delivers reach and leads.
Do you create the content as well as run the ads?
Yes. We plan the calendar, write the copy and produce graphics and carousels. For photo or video shoots, we brief your team or a specialist partner, then edit and schedule the results.
How do you measure social media results?
We track the actions that matter — enquiries, sign-ups, sales and booked calls — using platform pixels, the Conversions API, GA4 and your CRM. Reach and engagement are reported too, but as context, not as the headline.
How long before paid social produces leads?
Campaigns usually need two to four weeks of learning and testing before cost per lead settles. We never promise a set number of leads; we do promise clear tracking and weekly optimisation from day one.
Next step
Want social media that shows up in your pipeline?
Book a free 30-minute Growth Diagnostic. We’ll review your channels, ads and tracking, and tell you where social fits.