Email marketing · Automation · CRM
Email marketing that turns contacts into customers — on autopilot
We plan, design and automate emails that reach the right person at the right moment: welcome series, nurture journeys, newsletters and re-engagement flows, all connected to your CRM and measured against pipeline and revenue.
Automated journeys
Welcome, nurture, win-back
Segmented
The right message for each group
CRM-connected
HubSpot, Mailchimp and more
Tested
Subject lines, timing and offers
In short
What is email marketing and automation?
Email marketing is sending planned, permission-based emails to your contacts to build relationships and drive sales. Email automation sends those messages automatically when someone takes an action — signs up, downloads a guide, books a call or goes quiet — so every contact gets timely, relevant follow-up without manual work.
Leads that go cold
Most enquiries aren’t ready to buy today. Without follow-up they forget you. Automated nurture keeps you in mind until they are.
One email for everyone
Sending the same message to the whole list lowers opens and raises unsubscribes. Segmentation fixes both.
Landing in spam
Poor sender setup hurts delivery. We check SPF, DKIM, DMARC and list hygiene before you send.
What we do
What our email marketing service includes
Everything from the first welcome email to a fully automated customer journey.
01
Newsletters
Regular updates your list actually reads.
- Content plan and editorial calendar
- Copywriting and design
- Scheduling and send-time testing
02
Automated journeys
Welcome, nurture and re-engagement flows that run by themselves.
- Welcome and onboarding series
- Lead nurture after enquiries and downloads
- Re-engagement and win-back flows
03
Segmentation
The right message for each group of contacts.
- Segments by interest, stage and behaviour
- Dynamic content and personalisation
- Lead scoring agreed with your sales team
04
Template design
Mobile-friendly, on-brand templates your team can reuse.
- Responsive templates tested across inboxes
- Accessible layouts and dark-mode checks
- Reusable sections for quick sends
05
CRM setup
HubSpot, Mailchimp and other platforms set up properly from day one.
- Platform setup or migration
- Forms, lists and properties connected
- Deliverability checks: SPF, DKIM and DMARC
06
A/B testing
Continuous testing of subject lines, content and offers.
- Test plan with one variable at a time
- Subject line, send time and CTA tests
- Winning versions rolled into templates and flows
Process
How email work runs
Map the journey, build it properly, then keep improving it.
1
Audit
List health, platform, deliverability and existing flows reviewed.
2
Map
Customer journey and trigger points mapped with your team.
3
Build
Templates, segments and automations built and tested.
4
Optimise
Monthly reporting on opens, clicks, conversions and revenue, with tests always running.
Related services
Services that work well together
Channels perform better when they share one plan and one set of numbers.
Content marketing
Strategy, blogs, copy, lead magnets and case studies that build trust.
Website design & conversion
Fast, mobile-first WordPress and Shopify sites, landing pages and CRO.
Analytics & tracking
GA4, Tag Manager, conversion tracking, pixels and dashboards you can trust.
FAQ
Email marketing FAQs
Which email platforms do you work with?
We work with HubSpot, Mailchimp, Klaviyo, Brevo and most other mainstream platforms. If you don’t have one yet, we recommend a platform based on your list size, CRM needs and budget.
What is the difference between a newsletter and an automated email?
A newsletter is sent to a list at a planned time, for example monthly. An automated email is triggered by a contact’s action, such as signing up, downloading a guide or not opening emails for 90 days. Most programmes need both.
How do you keep our emails out of spam?
We check sender authentication (SPF, DKIM and DMARC), clean inactive and invalid contacts, avoid spam-trigger patterns and warm up new sending domains gradually. We also monitor bounce and complaint rates after every send.
Is your email marketing GDPR compliant?
We build it to be: clear consent at sign-up, an easy unsubscribe in every email and data used only for stated purposes. You remain the data controller, and we follow your privacy policy.
What results can email automation deliver?
That depends on your list, offer and sales cycle, so we don’t promise figures. What we measure is clear: open and click rates, conversions and the pipeline or revenue attributed to email, reported monthly.
Next step
Turn your contact list into a sales channel
Book a free 30-minute Growth Diagnostic and we’ll review your list, platform and follow-up gaps.