90-Day Lead Engine
A bounded 90 days that ends in a decision, not another renewal
A productised engagement for service businesses that need measurable leads — not another vague retainer. We diagnose the funnel, fix tracking so the numbers can be trusted, rebuild Google Ads or SEO priorities, and review lead flow before you commit to ongoing work.
90 days
Fixed, bounded scope
3 phases
Diagnose → fix → prove
1 proposal
Scope and fees agreed upfront
Day 90
Decision point
Why this exists
Built for service businesses that have been burned
If you’ve paid for “activity” packages, rankings reports that don’t fill the calendar, or dashboards nobody believes, this is designed as a bounded door opener: clear phases, clear scope, and a clear decision at day 90.
Ideal fit
~$500k–$10M service businesses — home services, clinics, legal, B2B, education, professional services — with Ads, SEO or tracking pain.
Not the focus
Anyone who wants guaranteed rankings or lead numbers (“guarantee us #1 on Google”), or activity reports instead of results.
The 90 days
Three phases, each with a defined output
You always know which phase you’re in and what comes out of it.
1
Diagnose · Weeks 1–2
Funnel plus GA4, Ads and SEO audit. Tracking map and a quick-wins list.
2
Fix & rebuild · Weeks 3–8
Tracking fixes, then hands-on campaign or SEO sprint work agreed in the SOW.
3
Prove · Weeks 9–12
Lead-flow review with a written performance narrative and a clear recommendation.
In scope
What the Lead Engine includes
Everything below is covered by the engagement and locked in the SOW before we start.
- GA4 and conversion tracking review and fixes — events, key conversions, lead quality notes
- Audit of your current Ads or SEO system against lead outcomes
- Rebuild priorities plus hands-on campaign or SEO sprint work agreed in the SOW
- Landing-page conversion recommendations (build and dev scoped separately if needed)
- Lead-flow review with a written performance narrative
- A clear recommendation: continue on Growth Retainer, adjust scope, or stop
Boundaries
What we will and won’t promise
A page is the wrong place to promise outcomes that depend on your offer, sales follow-up, market and budget.
✓ We will
- Clarify exactly what is broken
- Fix measurement so the numbers can be trusted
- Stand up a lead engine you can scale
- Give you a clear day-90 decision point
✗ We won’t
- Guarantee lead volume, rankings or ROAS on a website page
- Run unlimited creative or video production
- Take on a full website redesign or ongoing development
- Run your sales team, rebuild your CRM, or pay your media spend
How it’s scoped
Two ways to run it
Fees are set in a written proposal after the free Growth Diagnostic. Ad spend is paid by you directly to the ad platforms unless the proposal says otherwise.
Fixed project
Fixed scope
Scope locked in the proposal.
- Full 90-day scope, agreed upfront
- Defined deliverables in the SOW
- No surprise change orders
Converts naturally
Hybrid
Project + ongoing
Flows straight into ongoing management.
- Lower upfront commitment
- Same 90-day scope
- Rolls into ongoing work if it’s working
- No restart if you continue
The difference
How this differs from a vague retainer
The whole point of a bounded engagement is that you can leave at day 90 having gained something either way.
✗ Vague agency retainer
- Fuzzy monthly activity
- Rankings and impressions as proof
- Scale spend first
- Hard to exit
✓ 90-Day Lead Engine
- Phased diagnose → fix → prove
- Leads, calls, forms and tracking health
- Tracking before scaling spend
- Day-90 decision point
After a successful Lead Engine, many clients move to ongoing monthly management, scoped to the channels that are working.
Next step
Every Lead Engine starts with a 30-minute call
We both need to know there’s a fit before a proposal exists. That’s what the Growth Diagnostic is for.